PTC, headquartered in Needham, Mass., is among the world's most successful software companies. The developer of Pro/ENGINEER®, the highly respected CAD/CAM system for mechanical design automation, and Windchill® software for collaborative product commerce, PTC provides indispensable tools for organizations that design and manufacture products in every industry. In the early 1990s, the company's technology for parametric, associative, three-dimensional CAD modeling was cutting-edge and new to the field of computer-aided software. PTC faced a formidable challenge: explain to an entire market of product designers, who were committed to tools for 2-D and 3-D wireframe and surface modeling, how they could benefit from moving to Pro/ENGINEER feature-based CAD software.
