Product Launch Support
The press release should be the first, not the final, step in a product launch. Lasting impressions can be formed with editors and their audiences through the proper presentation of new product information. For each new venture, there is a “news window” or optimum point in time at which to introduce a product and to establish leadership for the brand name. Parker Group has significant experience with arranging editorial tours and prospect visits and in creating materials to support product rollouts.