In an increasingly digitised marketplace, small towns and local producers—such as the iconic Pirots—are discovering innovative pathways to elevate their profile and connect with wider audiences. As industry experts underscore the importance of digital literacy and online engagement, there's an intriguing evolution in how traditional crafts and products are promoted, shared, and experienced. Understanding the Impact of Digital Platforms on Small-Scale Pirot Producers Historically, Pirot—a town renowned for its distinctive kilims and handicrafts—relied heavily on local markets and word-of-mouth to sustain its cultural heritage. However, these channels often limited reach, especially in an…
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