Boothroyd Dewhurst, Inc., of Wakefield, Rhode Island, develops engineering software that allows manufacturers to estimate costs and simplify product designs through part reduction and ease-of-assembly strategies. The methodology, called DFMA® (Design for Manufacture and Assembly), has helped industries worldwide to dramatically lower costs while also improving quality and product functionality. Parker Group went to work on behalf of the company in the late 1980s, creating visibility and thought-leadership campaigns that established the value of the DFMA software and advanced the emerging concepts of Concurrent Engineering and “upfront” design.
A Parker Group client since 2002, SIMULIA is the Dassault Systèmes brand for Abaqus realistic simulation and several other leading design engineering software products. As SIMULIA’s portfolio and capabilities have expanded over the years, their need to broaden multiple-industry awareness of their products has grown accordingly. SIMULIA’s priority all along has been to support their existing customers with close technical collaboration and public relations efforts that help highlight them as leading-edge players in their respective industries. Yet the company also wants to reach potential customers in markets that have more recently become aware of the power of computer modeling to speed product development and benefit their bottom line.
EOS GmbH Electro Optical Systems, an established international leader in rapid prototyping and manufacturing technology, wanted to build a stronger presence in the United States. They had cleared a number of hurdles to enable them to market their equipment and materials in the U.S. and had begun reaching out to editors of American trade journals. It was a time of exciting change as perceptions about the potential of the technology were beginning to shift. But EOS needed more comprehensive public relations support to build broader awareness about their Direct Metal Laser Sintering (DMLS) capabilities and rebrand themselves in the face of several well-established U.S. competitors.
Elysium Inc., a leading global provider of design data exchange software founded in Japan, had built a strong reputation within the Japanese automotive industry. But as they focused more on the U.S. market, they needed to compete with other data translation software providers in a fairly crowded environment. What’s more, there was a perception among trade press editors, design engineeers and the manufacturing industry at large that the complex issue of incompatibility between CAD, CAE and CAM software in the all-digital environment had already been solved. Elysium needed to expose the ongoing problems, clarify the outstanding issues, and clearly explain the value of their superior solutions to their target audiences.
Collier Research Corporation, of Hampton, Virginia, has a long history with NASA and is the first company to license software developed at the space agency. That software, HyperSizer, is a structural sizing and optimization tool which is used in a feedback loop to improve designs by significantly reducing weight and cost, while at the same time maximizing structural integrity and manufacturability.
PTC, headquartered in Needham, Mass., is among the world's most successful software companies. The developer of Pro/ENGINEER®, the highly respected CAD/CAM system for mechanical design automation, and Windchill® software for collaborative product commerce, PTC provides indispensable tools for organizations that design and manufacture products in every industry. In the early 1990s, however, the company's technology for parametric, associative, three-dimensional CAD modeling was cutting edge and difficult to understand. PTC faced a formidable challenge: explain to an entire market of engineering designers who were committed to tools for 2-D and 3-D wireframe and surface modeling how they could benefit from moving to Pro/ENGINEER feature-based CAD software.
Sigmetrix LLC, based in McKinney, Texas, develops CETOL Six Sigma software for mechanical tolerance analysis and optimization. The software had a devoted core of users around the world at the highest levels of industry, where innovative concepts of Design for Six Sigma quality and virtual prototyping were taking root in product engineering practices. The next move for Sigmetrix was to reach the section of the design market that had not yet understood the advantages of analyzing part tolerances early in order to improve product manufacturability and quality.
Goldense Group, Inc., is a Needham, Mass. consulting firm that advises companies on process and technology integration for product strategy, R&D, design engineering, product development, manufacturing, and materials management. In 1998, Goldense Group surveyed 190 companies worldwide that produce medical, electronic, automotive, and industrial products. The goal of this remarkable survey was to gain insight into three areas: how companies currently measure the effectiveness of new product development, whether there are consistent standards used by all industry, and finally, how new product development efforts might be improved. Once the study was complete, the next step for company founder and head consultant Bradford Goldense was to share what he had learned in order to give managers a better understanding of profitability.
Mesa Systems International, Inc., of Warwick, R.I., designed a product development portal called MesaVista® specifically for engineering organizations in industries subject to strict regulatory compliance, such as aerospace, telecommunications, and medical instrumentation. This web portal technology offered engineers a new way to collaborate in the development of complex products and systems. MesaVista technology, together with expertise won from a decade of consulting in process management, put venture-funded Mesa ahead of the market. The company's potential customers needed to understand how they could benefit from structured collaboration and process management.
ImpactXoft, a startup in San Jose, Calif., was ready to introduce pathbreaking software to the crowded and rapidly changing market for digital product definition and collaborative product design. Players and prophets had been contributing new definitions of this market, along with matching acronyms, for over a year by the time ImpactXoft debuted the concept of Simultaneous Product Development in the spring of 2001. The company needed to define itself and its IX SPeeD technology quickly. The next step was to build on initial positive response from industry observers. Not only was ImpactXoft presenting next-generation software for digital product modeling — they were also proposing an entirely new approach to product development.