Articles Written By: ParkerGroup

Boothroyd Dewhurst, Inc., of Wakefield, Rhode Island, develops engineering software that allows manufacturers to estimate costs and simplify product designs through part reduction and ease-of-assembly strategies. The methodology, called DFMA® (Design for Manufacture and Assembly), has helped industries worldwide to dramatically lower costs while also improving quality and product functionality. Parker Group went to work on behalf of the company in the late 1980s, creating visibility and thought-leadership campaigns that established the value of the DFMA software and advanced the emerging concepts of Concurrent Engineering and “upfront” design.

A Parker Group client since 2002, SIMULIA is the Dassault Systèmes brand for Abaqus realistic simulation and other leading design-engineering software products. As SIMULIA’s portfolio and capabilities have expanded over the years, their ability to serve new industries and broaden their customer base has grown accordingly. SIMULIA’s priority all along has been to support users with close technical collaboration as well as narratives that highlight their successes. Parker Group supports these efforts with a wide variety of content that is founded on deep product and application expertise.

EOS GmbH Electro Optical Systems, an established international leader in rapid prototyping and manufacturing technology, wanted to build a stronger presence in the United States. They had cleared a number of hurdles to enable them to market their equipment and materials in the U.S. and had begun reaching out to editors of American trade journals. It was a time of exciting change as perceptions about the potential of the technology were beginning to shift. But EOS needed more comprehensive public relations support to build broader awareness about their Direct Metal Laser Sintering (DMLS) capabilities and rebrand themselves in the face of several well-established U.S. competitors.

Elysium Inc., a leading global provider of design data exchange software founded in Japan, had built a strong reputation within the Japanese automotive industry. But as they focused more on the U.S. market, they needed to compete with other data translation software providers in a fairly crowded environment. What’s more, there was a perception among trade press editors, design engineeers and the manufacturing industry at large that the complex issue of incompatibility between CAD, CAE and CAM software in the all-digital environment had already been solved. Elysium needed to expose the ongoing problems, clarify the outstanding issues, and clearly explain the value of their superior solutions to their target audiences.

Collier Research Corporation, of Hampton, Virginia, has a long history with NASA and is the first company to license software developed at the space agency. That software, HyperSizer, is a structural sizing and optimization tool which is used in a feedback loop to improve designs by significantly reducing weight and cost, while at the same time maximizing structural integrity and manufacturability.